HAPPY REPEAL DAY!
80 years ago today the 18th Amendment was repealed, and Prohibition came to an end. The Armory’s own Seventh Regiment lost no time in adding beer advertisements to The Seventh Regiment Gazette, the monthly digest distributed to members of the Regiment. The first issue of 1934 featured an art deco-style, full-page ad for Ruppert’s beer that presented their suds as a wholesome choice for a new generation of drinkers.
The brew was made by Jacob Ruppert Jr., a veteran of the Seventh Regiment, a US Congressman, and a beer brewing tycoon. In 1917, he was quoted in The New York Times as saying that the temperance movement had progressed only because of “a wave of clamor, hysteria and mistaken patriotism,” but the tides were strong and his brewery remained closed during the Prohibition years. Ruppert, however, had other pursuits as the owner of the New York Yankees from 1915 until his death in 1939—a legacy that built Yankee Stadium and signed Babe Ruth, Lou Gehrig, and Joe DiMaggio to the Bronx Bombers.
When the Volstead Act was repealed in 1933, Ruppert hired 300 additional workers to meet the sudden demand for his product and rolled out an ad campaign that made its way into the Armory’s archives. Cheers!
Crowdfunding is a double-edged sword. You still have to have a really smart business mind. I’m currently freaking out about my Kickstarter! I have postcards right here that were supposed to go out a year ago! Every filmmaker that I’ve talked to—every single one—is like, “I don’t want to leave my house! I haven’t sent the rewards out, yet!” You’re just trying to do too much. Also, you start to feel like “Oh, I have to offer everything for a $25 backing”, and it’s just like well, everything you’re offering is worth $30, so you’re asking for a loan, essentially. It’s not as easy as it seems.
We talk to The Punk Singer director about Kathleen Hanna, punk rock feminism and why women shouldn’t be afraid to tell their own stories.(via tribecafilm)
Installation view of Rituals of Rented Island: Object Theater, Loft Performance, and the New Psychodrama—Manhattan 1970–1980 (Whitney Museum of American Art, New York, October 31, 2013–February 2, 2014). Photography by Ron Amstutz